Reuben Franco
California Business Leaders Coalition Co-Chair

FrancoReuben D. Franco is currently the immediate past chairman of the Orange County Hispanic Chamber of Commerce, which has more than 700 members and represents the interests of 30,000 Hispanic-owned businesses in Orange County. Reuben also serves as president of the Orange County Hispanic Chamber’s Education Foundation. He serves on the board of Big Brothers Big Sisters of Orange County and on advisory boards for the Association of Latino Professionals in Finance and Accounting and for Kidworks in Santa Ana. Reuben is a member of the leadership team for “Bank on Santa Ana,” an initiative of the United Way of Orange County, the State of California and the Federal Deposit Insurance Corporation to promote financial literacy.

Reuben has been in the banking industry for more than 15 years, having served with Wells Fargo, Bank of America and Citibank. He has helped finance entrepreneurs with sales ranging from $500,000 to $1 billion per year. He is currently a principal in a management group that invests in community banks and is a founding partner of the Orange County Mircrolending Alliance, which funds microloans between $5,000 and $35,000.

Reuben is a former chairman of the Los Angeles County Republican National Hispanic Assembly and previously ran for Congress. He is also a former ex-officio member of the California State Republican Party and is a current member of The Hispanic 100. Reuben graduated from the University of California, Los Angeles with a bachelor’s degree in economics. Reuben resides in Ladera Ranch with his wife, Annette, and his two children, Lauren and Jack.


Dean Gittleson
California Business Leaders Coalition Co-Chair

GittlesonDean Gittleson is a certified public accountant with a broad background in banking, economics and technology. He spent 15 years consulting for multinational and community banks advising them on the strategic and technological value of automated teller machine networks, debit cards and remote account access. After a short retirement, Dean went to work for a multinational bank developing strategic and tactical steps to bring back the community bank feel to small business development. He actively pursued customers himself – leading by doing – and the program was quite successful. Today, he works with growth and turn-around businesses opportunities on an advisory basis, along with an occasional speaking engagement.

Dean has spent most of his career helping business managers accurately model and understand their business or the economy as a whole. Highlights of the interesting projects he has had the opportunity to work on include: forecast tools used to assess current economic and probable future conditions, time series mathematics used to assess trends in market indexes (such as Standard & Poor’s 500) and underlying tradable markets, and a complete multiyear business forecasting model used to assess business solvency and to support strategic and tactical business planning.

On a pro bono basis, Dean has helped keep more than 100 families from losing their homes through foreclosure to a bank. He has extensive understanding of the "Making Home Affordable" plan and has helped these people organize and file the appropriate paperwork in order to qualify for trial modification. Dean has been involved in various charities and has been treasurer of Valley Center Little League for seven years. Dean attended the University of California, Los Angeles and earned a Bachelor of Arts degree in economics. He is married and has two children.


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