SACRAMENTO, CA – U.S. Senate candidate Carly Fiorina today launched a new text-messaging feature of her campaign that will instantaneously inform supporters about breaking campaign news, update them with details about upcoming campaign events and allow volunteers to phone bank directly from their cell phones.
“In a state as large and as diverse as California, grabbing and holding voters’ attention requires communicating our campaign message in dynamic, interactive ways using innovative strategies and technologies,” said Fiorina. “Our campaign’s cutting-edge text-messaging and mobile phone banking feature provides us with a unique avenue of direct voter contact that allows supporters to stay in constant communication with our campaign, even while on the go.”
In addition to providing supporters with periodic updates, the Carly for California text-messaging campaign provides volunteers the opportunity to phone bank directly from their mobile devices. Powered by Real Good Technologies, this groundbreaking mobile phone bank feature sends a participating volunteer a text message with the name and phone number of a targeted voter to call. After the volunteer calls the voter from their cell phone, the volunteer responds to the original text message indicating the voter’s response to the call. That response is then logged to the voter’s file and added to the campaign’s database.
“The final weeks leading up to Election Day represent a critical period during which the many currently undecided voters will determine whom to support at the polls,” Fiorina continued. “The mobile phone bank uses cutting-edge technology that will play a critical role in bolstering our continuing voter outreach efforts and will help us grow the network of support we need to defeat Barbara Boxer this November.”
Supporters can text “Join” to CARLY (22759) to begin receiving periodic campaign updates immediately. Mobile phone banking will begin in the coming weeks.