SACRAMENTO, CA – U.S. Senate candidate Carly Fiorina today launched her first television advertisement, “Something Done.” The 30-second ad introduces Fiorina to California voters by focusing on her successful leadership in business, her fiscal conservatism and her common-sense approach to politics.
“In a state as large and as diverse as California, it’s critically important that we communicate directly with voters in every way we can about the urgent need to bring common-sense problem-solving and fiscal conservatism back to Washington,” Fiorina said. “I’ve been traveling around the state talking to voters about how we can work together to take back our government, create jobs and fix this mess. With this ad, we look forward to reaching more voters with that message and defeating Barbara Boxer in November.”
“Something Done” is the first in a series of statewide advertisements Fiorina will air beginning today through the June primary. In addition to television advertising, Fiorina continues to reach out to voters through multiple avenues, including town halls, speeches, public appearances, social networks, her Web site (www.carlyforca.com) and a robust coalition and grassroots support team.
Click here to watch “Something Done.”
Facts About “Something Done”
VOICE OVER: She started as a receptionist and became the CEO of Hewlett-Packard. Carly Fiorina’s focus, decency and drive can bring America back.
“A Woman Who Started Her Career As A Secretary And Went On To Become The First, And Only, Woman To Lead A Fortune 20 Company Is Not To Be Underestimated, But Respected.” “By no means am I suggesting that Fiorina is a lightweight. A woman who started her career as a secretary and went on to become the first, and only, woman to lead a Fortune 20 company is not to be underestimated, but respected.” (The Washington Post, 11/5/09)
NPR: “Her Resume Is Impressive.” “Fiorina says she’s a political newcomer who can bring her business sense to Congress. Her resume is impressive. As the former CEO of Hewlett-Packard, she was the first woman to ever lead a Fortune top 20 company.” (“Former Silicon Valley CEO Targets Boxer’s Senate Seat,” National Public Radio, 11/5/09)
Fiorina Rose From The Rank Of Secretary To CEO. “Ms. Fiorina adds that she learned the values of hard work and entrepreneurship after she left Stanford University with a degree in medieval history and philosophy and was ‘unemployable.’ She worked as a secretary at a real-estate firm until she joined a management training program at AT&T in 1980. She rose to oversee marketing and sales for the largest division of Lucent Technologies before taking over HP in 1999.” (The Wall Street Journal, 11/27/09)
“Many Are Quick To Credit Fiorina For Laying The Groundwork” For HP’s Recent Success. “But while analysts praise Hurd’s low-key style, many are quick to credit Fiorina for laying the groundwork.” (Rachel Conrad, “HP’s Strength Brings Recognition For Fiorina,” The Associated Press, 8/18/06)
HP “Desperately Needed Someone” Like Fiorina And She Deserves Credit For Shaking Up The “Hidebound Organization.” “She was the biggest proponent of changing HP’s culture, and although her hard-charging style ultimately worked against her, HP desperately needed someone like her, said Roger L. Kay, president of Endpoint Technologies Associates. ‘Carly did a lot of the shaking up, which was necessary to get the hidebound organization liquefied again – and that left the field open for Mark Hurd to reorganize. The ironic postscript here is that Carly deserves far more credit than she got,’ Kay said. ‘The idea that the organization needed to be shaken up and be less technology-centric and more customer-centric turned out to be spot on.’” (Rachel Conrad, “HP’s Strength Brings Recognition For Fiorina,” The Associated Press, 8/18/06)
Fortune: HP’s Current Leadership Can Thank For Carly Fiorina For The Company’s “Breadth And Depth.” “He’s also pushing the notion that customers need not shop anywhere else for their computing, printing, and tech services needs. He can thank his predecessor, Carly Fiorina, for HP’s breadth and depth. She was the architect of the tumultuous 2001 acquisition of Compaq.” (Adam Lashinsky, “Mark Hurd’s Moment,” Fortune, 3/16/09)
CARLY FIORINA: Let’s stop sending Washington more of our money. And, let’s make sure they spend our money wisely and well.
GRAPHIC: Carly Fiorina
Conservative Republican for U.S. Senate
“On The Issues, Conservatives Will Find Common Ground With Fiorina.” “First, on the issues, conservatives will find common ground with Fiorina, who recently emerged victorious from a tough battle with breast cancer.” (Michael Rosen, “Fiorina: I Can Save Taxpayers A Half Trillion Dollars,” FrumForum.com, 2/25/10)
Fiorina: “Time Is Ripe” For A Conservative To Win In California. “While being a conservative is nice for the primary, Fiorina was challenged on whether one can win statewide in California. She said the time is ripe. ‘One of the reasons a conservative can win is because…Californians are worried about whether they will have a job (and) ballooning federal deficits robbing the future from their children,’ Fiorina said.” (The Hill, 11/18/09)
Fiorina: “Conservatives Can Win Because Of What Californians Are Worried About Now.” “Conservatives can win because of what Californians are worried about now. Californians are worried about whether they will have a job. Californians are worried about ballooning federal deficits robbing the future from their children.” (San Francisco Chronicle, 11/19/09)
GRAPHIC: Signed Taxpayer Protection Pledge
Fiorina: “Let Me Make Clear: I Oppose Tax Increases Of Any Kind. That Is Why I Signed The Americans For Tax Reform Taxpayer Protection Pledge On The Day I Announced My Candidacy.” “As a senator, Fiorina said she would not vote for any tax increase under any circumstances. ‘Let me make clear: I oppose tax increases of any kind. That is why I signed the Americans for Tax Reform taxpayer protection pledge on the day I announced my candidacy,’ she said. ‘That is something one of my primary opponents, Tom Campbell, refuses to do. He says he doesn’t want his hands tied. I frankly think the voters of California want our hands tied.’” (John Marelius, “GOP Senate Candidate Fiorina Touts Experience In Business,” The San Diego Union-Tribune, 4/2/10)
CARLY FIORINA: I have faith that working together we can actually get something done.
Fiorina Has A Fresh Approach Seeking To Reduce Big Government Mandates Rather Than Impose New Ones. “It appears Ms. Fiorina believes that government action is needed to roll back programs, restrictions and mandates – not impose new ones. That’s another big plus, particularly when many Republican candidates would fix what Democrats have broken by imposing merely a Democrat-lite alternative. ‘We can’t wipe away (existing) programs in one fell swoop,’ Ms. Fiorina said. But she clearly doesn’t mean to add to them.” (“Fiorina Sounds Pretty Good Face To Face,” The Orange County Register, 3/25/10)
Fiorina Believes Job Creation Starts With Government Getting Out Of The Way. “As a former CEO of Hewlett-Packard, Ms. Fiorina understands how jobs are created. The way to fight for jobs, she said, is to reduce taxes and regulations. Unless harmful government obstacles are removed, she warned, jobs may flee overseas permanently.” (“Fiorina Sounds Pretty Good Face To Face,” The Orange County Register, 3/25/10)
CARLY FIORINA: I’m Carly Fiorina, and I approve this message.